The second place that you can go is the pay-per-click ads. In your search engine, the top, or the
side the search page, you may find some advertisements that you can click through. Click
through them all. Some of those are going to be squeeze pages.
What do we know about those advertisements? These people are serious about building their
lists. Why? They're paying $1 per click or $5 per click or $2 a subscriber or whatever the case
is; they're paying good money to build their list right now.
That tells us two things:
#1, they're aggressive about building their list.
#2, and this is really good for you, what we usually know about people who that are
paying money to build a list is that they're not fully monetizing those leads right away.
If it takes someone 45 days to break even on their leads, but they're paying a search engine
provider $100 / day for those leads, there's a cash flow disconnect. If you go to that individual,
you can make an offer that you will pay $2 / subscriber they bring to you. All they have to do is:
as soon as somebody joins the list, send them your squeeze page, or even have your squeeze page
on their immediate download page, and you'll pay them $2 / subscriber.
Let me show you want that looks like:
Let's say that Johnny is advertising over on one of the search engines. Johnny is paying $1 per
click, and he's getting a 33% conversion rate. So 1 out of 3 people becomes a subscriber. 1 out of 3 people becomes a subscriber and he's paying $1 per click, he's paying $3 / subscriber. He's
probably not monetizing that right away.
Of course, there's one way for you to find out: you go ahead and sign up for the list. Is there a
good one-time offer there? Is there an up-sell? When you get on his list is there an aggressive
offer to get you to invest in something in the first day or two?
Maybe you look at the offer and you think, “I don't know how he's breaking even on this.” It's
costing him $300 for 100 subscribers, I don't see how he's making $300 here. We probably know
that this individual will allow you to immediately mail his list, put it into his email campaign, or
even put your opt-in box on his download page. If he's paying $3 / subscriber.
If perhaps 50% of those subscribers were to become your subscribers as well, and you were to
pay him $2 apiece, he's going to immediately get a return of $1 per subscriber on his leads. He's
getting $2 for the ones that you buy, and you're only buying half of them, because only half of
them opt-in to you. His lead cost goes from $3 to $2 immediately because you're doing this.
Some people like to monetize their leads right away; they may have 3 offers just like that… and
you're one of those offers.
This is a unique situation with people that are buying leads, and we know that they're buying
leads, so that’s a tactic you can try if you see an ad campaign that seems successful.
side the search page, you may find some advertisements that you can click through. Click
through them all. Some of those are going to be squeeze pages.
What do we know about those advertisements? These people are serious about building their
lists. Why? They're paying $1 per click or $5 per click or $2 a subscriber or whatever the case
is; they're paying good money to build their list right now.
That tells us two things:
#1, they're aggressive about building their list.
#2, and this is really good for you, what we usually know about people who that are
paying money to build a list is that they're not fully monetizing those leads right away.
If it takes someone 45 days to break even on their leads, but they're paying a search engine
provider $100 / day for those leads, there's a cash flow disconnect. If you go to that individual,
you can make an offer that you will pay $2 / subscriber they bring to you. All they have to do is:
as soon as somebody joins the list, send them your squeeze page, or even have your squeeze page
on their immediate download page, and you'll pay them $2 / subscriber.
Let me show you want that looks like:
Let's say that Johnny is advertising over on one of the search engines. Johnny is paying $1 per
click, and he's getting a 33% conversion rate. So 1 out of 3 people becomes a subscriber. 1 out of 3 people becomes a subscriber and he's paying $1 per click, he's paying $3 / subscriber. He's
probably not monetizing that right away.
Of course, there's one way for you to find out: you go ahead and sign up for the list. Is there a
good one-time offer there? Is there an up-sell? When you get on his list is there an aggressive
offer to get you to invest in something in the first day or two?
Maybe you look at the offer and you think, “I don't know how he's breaking even on this.” It's
costing him $300 for 100 subscribers, I don't see how he's making $300 here. We probably know
that this individual will allow you to immediately mail his list, put it into his email campaign, or
even put your opt-in box on his download page. If he's paying $3 / subscriber.
If perhaps 50% of those subscribers were to become your subscribers as well, and you were to
pay him $2 apiece, he's going to immediately get a return of $1 per subscriber on his leads. He's
getting $2 for the ones that you buy, and you're only buying half of them, because only half of
them opt-in to you. His lead cost goes from $3 to $2 immediately because you're doing this.
Some people like to monetize their leads right away; they may have 3 offers just like that… and
you're one of those offers.
This is a unique situation with people that are buying leads, and we know that they're buying
leads, so that’s a tactic you can try if you see an ad campaign that seems successful.
Mining Email Lists for Opportunity
Now you’ve gotten on 50 people's lists. You're going to get an email every day, or every other
day, from these 50 people in this specialized email account.
What you're going to do is: for the 1st 30 days you're going to open every email that you get in
that email account.
Please let me say this, if you're opening 50 emails a day, you MUST become methodical about it
and only spend 20 seconds on each email. All you want to do is open the emails, maybe click
some of the links in the emails.
Get a feel for what Julie is doing on her list. Is she just spamming everybody all the time? What
kind of offers does Julie have? Johnny over here, what kind of list does he have? He's always
sending out only high-quality information. You may even want to have a notebook and put
Johnny's name, and Julie's name, and Becky's name, and Tom's name, and write down your
feelings about the list. Are they good emails? Are they connecting?
Here's the thing, if you mail to a list that you feel good about the emails, you're probably going to
get a really good response. Which means that you can pay more for that solo ad.
But, if you don't feel good about the email campaign, if you feel like that person is just sell, sell,
sell and there's no relationship building... You probably don't want to mail that person's list at all.
Maybe you should even unsubscribe from that list so that it comes out of your collection of
potential people to buy from.
In 30 days we're going to go back to this list of 50 email lists to ask them if we can do a solo ad.
I'll teach you how to do that in just a moment.
Another Reason to Monitor Mailing Lists
There’s another purpose to clicking every one of those emails, every single day. Remember, it
should only take you 20 minutes to do the 50 emails. They’re in a separate email account, which
you're going to open only once day. You're not going to open it every 10 minutes like you might
do with your smart phone.
This is going to be something you only do once a day. But every single time that somebody
sends you an offer to get on somebody else's list, you're going to take up the offer. After a month
you might be on 100 lists instead of 50 lists.
Here’s what you’ll do after 30 days – and you’ll do this by hand. Sometimes people want to
automate things. Sometimes it's boring to hand mail 100 emails. I know, I've done it before.
Sometimes it's boring. But the return on investment is incredible. If you try to do something
sneaky like BCC 100 people, people know it. Do you know it when somebody BCC's you? You
do, right? You know it? I know it. They know it. If they see that, it's not a personal email
anymore. You think it is, and you're trying to pull off as a personal email, but it's not a personal
email, you know it, and they know it.
You're going to do this by hand.
Now, you can hire someone to do this for you, but hire someone you trust. Don't go over to a
freelancing website and hire somebody you don't know to do this as their first project for you. If
they don't do it right, you've lost all of the goodwill and energy and effort that you've put into this
project for the last 30 days.
This is going to take a good bit of time. And actually, I don't recommend you outsource it. Do it
yourself. There's plenty of other routine things that you can do in your business. But getting an
intimate gut feeling for the kinds of people who are in your niche that you can build a relationship
with and make a lot of money on these relationships - possibly for the rest of your life, but
certainly as long as you run your business – that’s something you want to do.
This is something that you want to be…
A) set up right, not to say that if you outsource it, it won't be done right. But if you hire
somebody brand new you don't know if it will be done right.
B) there is a value in just having a feeling for each one of these people's lists, and you
can't buy a feeling. You can't pay Becky $300 to give you a feeling. What you have to do is, you
have to go out there and get that feeling yourself.
By taking 20 minutes every single day and just reading everybody's email. That's the only way
you'll find out… is Tom a good guy? Is Becky a good gal? Is Mark a good guy? Is Johnny a
good guy? Is Steven a good guy? That's the only way that you'll find out.
Sample Email Script
After 30 days you're going to write each person a personalized email. I'm going to give you a
sample script here. But, it's just a sample. The reason I stress this is so often when I use the word
script, people just copy and paste what I say. But, it doesn't fit your style.
I'm going to give you some words that I might use if I were to pen this email right now:
This email is basically going to tell them "Hey, I have a list in your niche, I think it could be
valuable to your subscribers, would you be interested in doing some kind of mailing?"
There's a few different ways that you can phrase that, I’ll write what I would uses if I were to be
emailing someone today. But 30 days from now it might be different. It would be the words that
I came up with that day. Today it might look like:
Dear Johnny,
My name is John Doe, and I've been on your list for about 30 days. I appreciate the value
that you give your subscribers. (Or maybe you've learned something from that list, I
appreciate the things that I've learned from you. Or, maybe you've bought something
from them. I appreciated learning about X Y Z in your A B C training.) I've got a quick
question for you. I'm in kind of a related niche, I teach people how to do X Y Z, and I
believe that some of my training might be helpful to some of your subscribers. Would
you be open to talking about doing some kind of mailing or solo ad or ad swap, etc. to
your list? If so, let me know.
And, you can let them hit reply to the email.
If you would like to use Skype perhaps, say, “hey, here's my Skype handle.” Or here's my email
address. Or, if you would like to talk to them on the phone, you could include your phone
number.
Trust me, you’re mailing professional list owners that have real lists. You're not going to get a
whole bunch of phone calls from people that are going to waste your time. If they call you, it's
going to be a valuable 5-minute phone call. You put your phone number in the email: they call
you, or they Skype you, or they email you back. They say “I would like to know a little bit more
about what you have, or what your offer is, or what you want to do.” If they don't look at the
offer, that's a red flag right there, they SHOULD look at the offer.
Talking with the List Owner
Then you talk about what you want to do. In this discussion (and this can be done via email,
Skype, telephone, whatever) you're going to find out a few things. How many subscribers do
they have? If someone has 7 subscribers, you probably don't want to mail their list. Here’s a
sample conversation:
“How many subscribers do you have?”
“Well, I have 1700 subscribers. I have 7k subscribers.”
“How many clicks or opens do you normally get?”
Now, when I've taught this in the past, people sometimes ask me, “well, what's a good open rate
and good click-through rate?” It doesn't matter. It's not relevant, I don't care. Somebody could
have a 2% click through rate and I could make a lot of money on that mailing. Somebody else
could have a 30% click-through rate, but the people on their list are not buyers. I won't make any
money at all. For me to give you a click-through rate, or an open rate as a guideline would just
lead you astray. I'm not going to give you one. There isn't one.
You're just going to listen to what’s happening for the person you’re talking to is saying: if the
person says, “well, normally I get 4 clicks per email,” that's probably not somebody you want to
mail to.
If they say, “I get 50 or 100 clicks per mailing,” that’s more what you want to mail to if you’re
just getting started.
If somebody says I get 2k clicks per mailing, that may be somebody you want to mail to, but if
it's your very first solo ad, you probably don't. Here's why:
A 2k click solo ad is going to be much more expensive than a 50 click solo ad. And if you've
never done a solo ad, you have absolutely no idea if your offer is going to convert when you send
it out. So you really need to get some 50 or 100 or 200 clicks under your belt just to find out if
your offer converts. If you've just written a squeeze page, and you're not experienced in the
business, you have absolutely no idea if it's going to convert.
If the 2000-click list owner happens to be the first person you talk to, you could suggest "Well,
let's just mail a portion of your list, and see how the offer does." Tell the truth: “It's a brand new
offer, I'm not sure how well it will convert, why don't we just mail 10% of your list and see what
happens, if it goes well, hey, we'll ramp up and mail the whole thing, or we'll mail 50% of it, or
whatever the case is.”
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