How Do You Find Solo Ads in Your Niche? (P1)

I want to start by giving you a background on solo ads.  Here’s how I define solo ads for the  

purpose of this training: a solo ad is an email advertisement that you will purchase from someone  

else in your niche that has an email list. That person will send your email advertisement out to  

their list recommending that their subscribers take a look at your ad.  That's my formal definition  

of solo ads.    



When you think about purchasing a solo ad, you're purchasing an email that's going to be sent out  

to somebody who is in your niche that has subscribers on their list who meet your target market.   

In that email there is going to be either a link to an opt-in page so that people can become  

subscribers on your list, or, there will be a link to a sales page if you prefer to build your list with  

buyers instead of subscribers.    



I'm going to teach you how to find people in your niche from whom to purchase solo ads.  I’ll  

also give you some of the details for how you can continually grow your list over time through  

the use of these solo ads.    

When to Avoid Commercial Solo Ad Providers 

Before I get into the core techniques, I want to warn you to be careful with commercial solo ad  

providers:  What I’m going to teach you is how to find people whose list you can mail, so you can  

purchase solo ads from individuals who are in the business of building a quality niche list just like  

you are.  I want to contrast that against a commercial solo ad provider.    

What is a commercial solo ad provider?   

That is generally someone who has created a list for the express purpose of selling you a mailing  

to their list.  What happens here is, if someone is in the business only of getting as many clicks as  

possible to your email advertisement (so that you will purchase that solo ad from that individual)  

their goal is to find as many subscribers as possible who like to click ads.  That's their goal – at  

least, that’s their secondary goal.    

Their first goal is to sell as many solo ads as possible.    

Somehow they need to get folks on their list, so thy’re perhaps going to buy a solo ad to  

somebody else's list so that they can get say 10k subscribers on their list.  Maybe they buy 100  

solo ads, get 100 subscribers from each solo add, and now they have a list of 10k solo ad  

subscribers.  Then they sell 2 solo ads a day morning and night and send this list of 10k your ad in  

the morning, somebody else's in the afternoon, somebody else's the next morning, somebody  

else's in the afternoon.    

What happens to the quality of this list?  It just goes down, and down, and down, and down.   

As a result of this, if you buy solo ads from those types of commercial solo ad providers you’re  

not going to get the kind of results that you can get from solo ads.  I think that this is where some  

of the confusion has come in with solo ads.    

When we have a discussion about solo ads, and I say "Hey, I ran a solo ad, and did really well  

with it," then next week, I say phrase "Be really careful with solo ads," there's a real disconnect  

there!   

The problem is, I'm using the word solo ad to describe two different things. They're both solo ads,  

and that's why I'm using that word to describe both things.  In one case, I'm using the word solo  

ad to describe what originally was a solo ad – an email ad drop with a reputable niche list.  That is  

where you contact an individual and you say "hey, can I mail to your list, and what's it going to  

cost me?"    

Now, because of all these commercial solo ad providers, you might be thinking when you hear  

solo ad provider: “okay, let me go to this list of 25 people who sell solo ads, because I bought the  

list somewhere and it's a great list and everybody's really excited about it, I'm just going to go buy  

a bunch of solo ads and build a list.”    

Because you heard me say in one breath "I bought a solo ad and it converted, I've used solo ads to  

generate traffic."  Maybe you didn't hear me say "You don't want to buy those commercial solo  

ads."  I just want to be really clear here that you're going to go out and you're going to find solo  

ads to lists who are not mailed a whole lot of solo ads.  Instead, the list has been built for the  

purpose of monetizing it in-house.    

When you mail a solo ad to a list that's been built in-house, it's going to be mailed to a strong list.   

Just like if you mailed to my list, or you've mailed to your list.  You're building a strong quality  

list of people who really trust you.    

Let's just say someone did come to you and they said "Hey, I've got something I offer that I  

believe would be valuable to your subscribers.  Would you be interested in mailing it to your list  

(for a fee or a payment, of course)?  Let's just say that you say "I might be interested, let me see  

the offer, how much are you interested in paying?"  And the person says "Well, I'll give you $300  

for mailing this offer out to your list."  You look at it and you think that will really help my list.   

Yes, I'll take the $300 and you mail it out to your list.    

If you only do that once or twice a month, you and your client, the person that bought that solo ad  

from you, are likely going to get a good response from that mailing.  We contrast that from what I  

just shared with you where somebody's mailing twice a day these 3rd party offers, and conversion  

just really tends to go down.   

Now, having said all of that, you CAN try out and test solo ad providers from the commercial  

sources . . . just be sure and test each one individually for not only new subscribers, but for sales.  

Commercial solo ad sellers can be an easy way to get fast leads, but if you spend $1000 and get  

 1000 leads who never ever buy . . .then it’s not a good investment.  

All of that said . . test and try solo ad providers, but recognize the possible pitfalls.  

Two sources of solo ad providers: http://udimi.com/  

That’s a POWERFUL solo ad source . .   

or you can purchase one of these solo ad “trainings” or rolodexes that give additional commercial  

solo ad training or lists of solo ad providers  (note to plr buyer, these are my affiliate links,  

replace with yours at http://warriorplus.com ), and you can choose to only feature one or two of  

these, your choice . .   

https://warriorplus.com/o2/a/z2yn3/0  

https://warriorplus.com/w/a/zskyg  

https://warriorplus.com/o2/a/zjtby/0  

https://warriorplus.com/o2/a/hwc6z/0

How Do You Find Solo Ads in Your Niche?

You're going to find other people who have lists, and then you're going to go out and ask them if  

you can buy a mailing to their lists.  In a sentence, that's exactly what you're going to do.  

I'm going to give you step by step exactly what to do and how to do it:  

The very first thing that you're going to do is you are going to build your own private in-house list  

of other people who have lists in your niche.  You may want to open a new email address (so you  

can use a throwaway email address).  Or you can use another email address that's on your server.   

This is going to be a separate email address.    

You're going to join everybody's list in your niche.  Now, if you’re in a huge niche you may not  

want to join everybody’s list.  You want to join 50 or 100 lists in your niche.  You’re going to get  

emails from the lists you’ve joined.  Some people may mail once or twice a day.  If you join 100  

lists on your main email address and everybody sends out 1 email a day, you're going to get an  

extra 100 emails to your inbox; it's going to be distracting.  Set up a new email address     

Again, you’re going to join everybody’s list in your niche that you can possibly join.  I'm going to  

give you a few creative ways to do that quickly in just a moment.    

However, before I give that to you I want to say this: you may find that you're already a member  

of 3 or 4 lists.  You may find that some of the people whose lists you're on send you, from time to  

time, offers to get on someone else’s list.  There's an organic process here.  In the course of  

reading your email you can unsubscribe from the main list and resubscribe with email address  

you’re doing this monitoring from.  Get them all into that central location. You're going to want  

them in a central location that you can scroll through them. I'll teach you that in just a moment.  

Make an effort to join every list possible when the opportunity arises.  In 30 days you may be on  

15 or 20 or 25 lists anyhow.  You want to make this happen really quickly. There's a few different  

ways that you can do it:   

• Go to your favorite search engine and type in your niche name.  Get on any lists you 
• You can type 25 different keywords that are related to what you're doing – you don’t have to limit it to just one.  You just scroll through every single one of those listings and look for ways to get on someone’s list.  

If someone doesn't have a way to get onto their list, you can probably assume that they either  

don't have a list, or they're not aggressively building one.  Maybe they don't care about mailing to  

their list.  They're probably not a great prospect anyhow for what we're talking about here.    

So you should not go out of your way to find a way to get on someone's list.  If they're not  

advertising “get on my list” or f you go to someone's blog, and there's no opt-in that says "Hey,  

get a free gift for giving me your name and email address."  There's not a pop-up that says "Here's  

a free gift for getting onto my list, click here."  If you're not seeing any of that occur, then don't  

go out of the way to get onto that person's list.  My guess is that they're not actively building or  

developing that list.   

Even if they're mailing, if they're not fresh with their list, this is probably not the kind of list that  

you want to mail.  If someone aggressively built their list 3 years ago, but they're not adding any  

new subscribers today, the list probably does not have enough people on it who are currently  

interested in your topic for you to invest anyhow.  

Go through the search rankings, look for squeeze pages, look for opt-in forms, and you're just  

going to sign up for all of them.  Every single one that you find.  50, 100, whatever.